Add a Custom field to the Contacts in Lead Data
Add a Custom field to the Contacts in Lead Data Typically used for a CRM contact ID, so there can be a robust push from Lead data to CRM, since often people have the correct Designation updated in LI but they often have their personal email, whereas in the B2B CRM they would usually have work email. Having a CRM ID in Lead Data would resolve this for a robust CRM update from Lead Data.